Pay Per Click Advertising
Pay per click is a great way to get your link under people’s pointers. Without proper management, though, it can easily become a great way to use up an advertising budget. Apart from our other offerings, Click2Rank can act as a full-fledged pay per click advertising agency on your behalf.
Building A Pay Per Click Campaign
A good search marketing campaign begins with thorough keyword research and PPC is no different. Choosing keywords is essential to making sure your ads are relevant and cost-effective, encouraging click-through and making the best use of your advertising budget. Whether you plan to spend a few thousand dollars per month or a few hundred thousand per year, our extensive experience at keyword selection ensures that your money is put to best use.
Conversion Tracking
The goal of your campaign is to gain conversions. Once we have defined the desired conversion action, we will help you implement systems to track conversions in detail so you can tell exactly where your business is coming from. Knowing which keywords and ads are responsible for the majority of your traffic is important to optimizing your search marketing efforts, allowing you to focus on the areas that are most rewarding and cut back on those that lag behind.
Landing Page Design
The landing page is central to your PPC efforts. As the first thing a potential customer sees after clicking your ad, it is critical that the landing page is tightly optimized in order to get the most out of your campaign. As part of our pay per click management services, we work with you to design and test the efficacy of your landing page in order to maximize the number conversions you get from your clicks.
Little changes can make a big difference in your landing page. With the information gained from conversion tracking, your landing page will become a finely-tuned conversion machine – resulting in a more effective PPC campaign and a greater return on your investment.
Continuing PPC Management
It takes time and data to optimize a campaign. For this reason, our standard pay per click management process requires three months. This is not to say that three months is all that is required, though! If you choose to engage our services for longer, we are able to refine things ever further by testing and tracking keywords, ad copy, and landing page design, as well as explore new markets and launch new campaigns as your offerings continue to grow and expand. With pay per click advertising, there is always ground to be gained – but not by letting your pages get dusty.