Local Search Marketing
Getting found by people all over the world is nice, but if feet through the door is what you are after you’ll want to focus your efforts on establishing a local presence. Local search is making steady progress towards surfacing relevant results in walking or driving distance from the searcher. Keeping up with local search marketing, then, is key to driving foot traffic to your stores.
Importance of Local Search
The launch of the iPhone saw a shift in how people use their phones. Android has since become a force to be reckoned with as well. More than 25% of mobile phone subscribers are now using smartphones and that means a lot of people have the internet in their pocket wherever they go. When those users are out and about, it’s the easiest thing in the world to pick up their phone and search for a nearby business that can supply what they need. If you’re not getting listed in local search, you are losing out on a lot of potential traffic to your door.
Don’t overlook PC users, though. Whether it’s planning a trip or looking before they leave, plenty of people are looking for local businesses before they ever leave the house. With fast internet and fast computers, who wants to leaf through an unwieldy tome when they could simply type a few words and see what’s nearby?
Local SEO
Local SEO is search engine optimization with a focus on local search. It is geared toward promoting your presence on local searches, ensuring that your business gets found by people who want what you’re selling. While local search won’t drive as many visitors as global search results, it makes up for the low traffic by greater sales – when people find you in local search, it’s because they are looking to buy. Local search marketing makes sure you are there to sell to them.
Local Marketing Online
If there’s one thing better than people searching for what you sell, it’s people searching for you. Besides utilizing local SEO to get shown in searches, you can take a more active role by getting listed in local directories, community sites, and other resources. We can put your brand in front of people on sites they visit every day, gaining exposure in community resources that are relevant to the people near your stores.