There is so much that goes into any project, be it a new website, a social media campaign, an SEO overhaul or anything else. With so much needing to get done it’s easy to overlook one of the most important steps: determining your audience. When working with a client it can be even more difficult …
Blog
An Interview With Pamela Lund
When it came to planning the blog for the New Year we wanted to add more voices to the blog. And we have thanks to Becca and Tim. But we wanted to do more than just make the blog a place for us to speak our minds. We wanted to hear from others involved in …
6 Lessons My Little Pony Taught Me About Blogging
While candy color ponies may have been meant for young girls they have taken the internet by storm. The newest incarnation of My Little Pony appeals not only to its target audience, but also an older group, one that is mostly male. If you actually take the time to watch a few episodes it’s pretty …
Plugins For The New Year
Welcome to 2012! We figured, what’s a better way to kick off the New Year than with a list of some great plugins we’ve discovered this past year? Some of these will simply help with maintenance; others will go so far as to help out with topical focus and function of the site. But they …
Landing vs Splash Pages – What When and Why
We’ll be continuing our “Ah ha! Moments in Learning SEO” with a look at the differences between landing and splash pages, what each does for a website and when they should be used. While this isn’t a definitive how-to of everything that can be done with landing and splash pages, it’s meant to help those …
10 Causes Of Topical Dilution
One of the things we see more often than not when we do SEO audits is topical dilution. Topical dilution basically means the subject focus on a site or section of site gets off track (sometimes worse than others). In layman’s terms, Google gets distracted when it’s trying to figure out what a site/page is …
The Best Of Pubcon Vegas 2011
While the big guy was in Vegas playing poker vacationing networking and speaking, the rest of us were holding down the fort and living vicariously through the awesome live tweeting from the likes of Lauren Litwinka, Tony Verre and Eric Enge. But not matter who we were monitoring the tweets were flying by so fast it was really …