While the big guy was in Vegas
playing poker vacationing networking and speaking, the rest of us were holding down the fort and living vicariously through the awesome live tweeting from the likes of Lauren Litwinka, Tony Verre and Eric Enge. But not matter who we were monitoring the tweets were flying by so fast it was really hard to catch them all. So we took some time to go back over the history of the pubcon hashtag and grabbed all the tweets we thought gave some good insight as well as some humor. We got it down to one hundred tweets. The trick for marketing, do it without anyone noticing - @ #pubcon Did you know that the Pork Belly Association hired Edward Bernays to sell more bacon? That explains my love for PR and bacon. #PubCon When you serve a niche & serve it well, you create a community that is engaged & does the marketing for you. @ #pubcon #pubcon if you want to be successful at marketing get someone to do it for you. @ #pubcon Marketing isn't about how many people you can reach, but how uniquely you connect w/ individuals. Engage! @ #pubcon #socialmedia Everything is changing. You really can't make a strategy that will work in 6 months. #pubcon Sometimes it's better not to focus on growing the audience by leaps and bounds but to grow through engagement and participation #pubcon Education is the progressive discovery of our own ignorance. #pubcon Geek mentions during presos update for #pubcon - Star Wars=2; The Matrix=1; BSG=0 Create great content and make it easy for your community to share that content to draw new people into your world #pubcon Don't forget photos for local seo benefits. #pubcon Foundation to ORM: Don't rush #Pubcon via @ krisjonescom social media is now part of the fabric of 6pm eventing news - when grama joins facebook you need to step back & look #pubcon Website architecture session at #pubcon with @ "creating websites that search engines (and People) love" What to monitor? Your brands, employees, trademarks, secrets (esp if public trade co), slogans/campaigns, etc. @ #pubcon "I love making ppl angry. When ppl get angry, they lose control, don't think rationally. They link to you & complain." @ #pubcon Problems with ranking locally? Ask "What am I not doing that my competitors ARE doing?" @ #pubcon Most essential work in information architecture is done before your menu labels are decided. Before keyword research is completed. #pubcon Social push: tweets have lifespan of 3-5 hours, stagger reweets, ask friends, real trusted account > 1,000 zombie accounts @ #pubcon Fundamentals of SEO r still strong & social will never take away from that. Do Social on top of what you're already doing. #pubcon @ Don't listen to anyone saying that social media is about exposure & not sales. We wouldn't have social budget if we weren't selling. #pubcon Fix the cause not the symptom - online conversation about your company is basically free market research @ @ #pubcon Identify your "geek" clients and read their blog posts, etc. Complement them on it and they'll love you and probably mention you. #pubcon George says typical problems with organic entry pages: files with no nav, old pages, 404s, bad keyword/page combo. #pubcon Amen. Canonicalization won't fix bad SEO architecture RT @ Canonicalization is a hint... not an absolute via @ #pubcon Longer, more mature page titles perform better. @ #seo #pubcon Too much crap content is like wearing cement shoes you are going to sink #pubcon Look at your site's content performance ratio - what is the ratio btw all pgs indexed and the total number of organic landing pages?#Pubcon Exact match anchor text is dead. Stop using it now! #pubcon "kiss of death" "You don't get, if you don't ask." Or a closed mouth doesn't get fed. #PubCon @ #repmgmt See correlations in all data. Customer routines, time of day to likely convert, adjust accordingly @ #ppc #pubcon Continually blogging about a specific industry will enhance your rep & attract reporters to you as an expert source @ #pubcon PR is all about positioning yourself as an expert. Social media gives us the ability to do that @ #pubcon You think you have a good button? just double the size - you will be shocked... @ at #PubCon Myth: Ideas spread because they're good #pubcon Google update: Freshness of content - impacted 33% of searches. Content is king again. #pubcon Identify yourself authoritatively, then stop talking about yourself. #PubCon Who wants more traffic? *every hand goes up* Silence. You should want more money. @ #pubcon 98% of Facebook fans view content through their Newsfeed. Focus on great content not fancy tabs on your page. @ #pubcon Greg Boser: "If the # of pages indexed is much > the number of pages driving organic traffic you have a problem." #pubcon RT @ Google is no longer "page focused" but "site focused." – Greg Boser #PubCon “You do not want to go where search engines are, you want to go where search engines are going to be.” Matt Cutts #pubcon What's a cellphone? It's a computer you carry with you everywhere. @ #pubcon #pubcon Matt Cutts - you can have a small company succeed. Google-webmaster tools are an equalizer. @ The beautiful thing about the internet is that small business can compete & often outrank big brands if they're focused. #pubcon #keynote If you're 1 of the 96% you download KWs and then BUY them from AdWords. Reverse engineer and get the query anyway. #pubcon @ #pubcon It is much harder to fake natural than be natural. @ A really good editorial link can go a long way says @ #pubcon. With personalized search results in Google, site rank becomes seriously complicated. #PubCon @ Top 5 shareable words: name of site, why, most, world, how. aka people want MORE than news headlines. @ #pubcon "Google is relating the brand to a person", so plan before rushing to create your Google+ page - @ #pubcon Paid & organic search are still top influencers, not social media, yet. -- @ #pubcon Start your Infographics with quality idea. Make something of quality not quantity. @ #pubcon You have to have a good, SEO-mature site before you target competitors with keyword search. #pubcon If you don't have revenue, don't worry about how many twitter followers you don't have. - @ #pubcon Beyond every keyboard is a person. Treat them as such. #PubCon a like = an opportunity to keep them interested. via @ #pubcon Huge difference between being a businessman and a hustler. Businessmen think long term. Hustlers look for the quickest buck. #pubcon 47% of people expect a better experience using a mobile app, than walking into a store. Focus on quality! #pubcon Informational queries take SEO CTR higher while comercial queries take PPC CTR higher. #SEOxPPC #Pubcon For a search engine that few people care about, it would have been good if the speaker actually showed up for the Bing session #pubcon Let your performance guide your structural changes #pubcon @ If you hear IPV6 from the IT dept., dual stacking is the way to go. Translation may add to page load times says @ #pubcon "More people have mobile phones than they do toothbrushes." ~ @ #pubcon @ Go with the flow and let your fb page reflect that @#pubcon Clustered hosting is the best kind of shared hosting and can be way better than a VPS. @ #PubCon "You're Information Architecture is like your floor plan." @ Without it you could end up with nothing. #PubCon Fresh, regular content essential to any content marketing strategy #pubcon Autoplacement sites with high CPAs: take them out of current ad group and put into a managed placements to try to lower CPA @ #pubcon @ The pages that get tweets are not the pages that get links. --- Interesting! #pubcon Everyone should have goals on their google analytics to compare to @ #pubcon If you can't make your site worse then you're in trouble @ #pubcon Make sure that you're involved with every team so they all understand that SEO is important to what they do. Great advice at #pubcon Google bowling, backlink sniping, hacking your site for robots.txt... Competition gets scandalous. #Pubcon Today’s online newsroom is targeted to customers, prospects, industry analysts & search engines. - @ #pubcon When going after blogs to evangelize your brand, vet it: watch comments, followers, content, and social interaction for relevance. #pubcon You can write a resourceful, 800-word post and link out to 40 different sites - well worth it if it garners a ton of links. @ #pubcon Communities are largely built on characteristics companies choose - missed opp to take cues from community members -@ #pubcon @ Tweet of the Day "If you are not talking online today...you will be shouting at the wind tomorrow." #pubcon SEO for CMS driven Flash site - feed XML content from CMS to a div on page and then have flash read the div on the page to populate #PubCon Duplicate content is not a penalty. They’re not penalizing you, you’re just confusing the search engines.~ Kate Morris #pubcon Use incompetence to YOUR ADVANTAGE -@ #pubcon 'GWMT is awesome! If you aren't using Google WMT then you're stupid' @ #pubcon recovering from PANDA is not a simple architectural tweak or content or etc. No quick fix. It's a business-model fix #pubcon @ Observation from interactive site reviews: everyone needs more focus on humanity and especially more video. #pubcon Jane's big tip: Take note of competitor's volume of links & links' DA, PA, PR - compete on those metrics , don't copy the tactic ! #pubcon Correlation is important, Google don't tell us the answers. Facebook shares currently top human engagement factor @ #pubcon Googles extreme localization has turned my SERP into boring yellow pages @ #Pubcon .@ - three elements of converting landing page: get attention, keep engaged, call them to action. #pubcon "Tell people you are what you want to be. Get respect for that." via @ #pubcon Define community rules and expectations. @ #pubcon Yes, yes, yes! Good info for older brands: Moving onsite or catalog customers and visitors onto social networks. #pubcon "If you use squidoo, you are using a link wheel." @ #pubcon Start looking for questions people are asking about your topic, then create content that answers that question -@ #pubcon If your link velocity/anchor text profile doesn't match other/older sites in your industry you prob got it unnaturally -@ #pubcon
If you’re up for further reading of the sessions Search Engine Journal did an awesome job collecting a mix of live blogging and recaps from a variety of sources including Outspoken Media, Aimclear, Bruce Clay and many others. If you’ve got a tidbit that wasn’t listed you thought was awesome we’d love to read about it in the comments!