The Best Of Pubcon Vegas 2011

While the big guy was in Vegas playing poker vacationing networking and speaking, the rest of us were holding down the fort and living vicariously through the awesome live tweeting from the likes of Lauren Litwinka, Tony Verre and Eric Enge. But not matter who we were monitoring the tweets were flying by so fast it was really hard to catch them all. So we took some time to go back over the history of the pubcon hashtag and grabbed all the tweets we thought gave some good insight as well as some humor. We got it down to one hundred tweets.

The trick for marketing, do it without anyone noticing - @ #pubcon
@MerryMorud
Merry Morud
Did you know that the Pork Belly Association hired Edward Bernays to sell more bacon? That explains my love for PR and bacon. #PubCon
@AdrienneRehm
Adrienne Rehm
When you serve a niche & serve it well, you create a community that is engaged & does the marketing for you. @ #pubcon
@YoYoSEO
Yo! Yo! SEO
#pubcon if you want to be successful at marketing get someone to do it for you. @ #pubcon
@dhdoxey
Mr Doxey
Marketing isn't about how many people you can reach, but how uniquely you connect w/ individuals. Engage! @ #pubcon #socialmedia
@socialmeteor
Troy Janisch
Everything is changing. You really can't make a strategy that will work in 6 months. #pubcon
@lindsaylorraine
Lindsay Childs
Sometimes it's better not to focus on growing the audience by leaps and bounds but to grow through engagement and participation #pubcon
@ryngrn
Ryan Green
Education is the progressive discovery of our own ignorance. #pubcon
Geek mentions during presos update for #pubcon - Star Wars=2; The Matrix=1; BSG=0
@adeletiblier
Adele Tiblier
Create great content and make it easy for your community to share that content to draw new people into your world #pubcon
@Plus_Charles
Charles Montgomery
Don't forget photos for local seo benefits. #pubcon
@joeyabna
Joey Abna
krisjonescom social media is now part of the fabric of 6pm eventing news - when grama joins facebook you need to step back & look #pubcon
@aknecht
Alan K'necht
Website architecture session at #pubcon with @ "creating websites that search engines (and People) love"
@optimizethis
Keith Brown
What to monitor? Your brands, employees, trademarks, secrets (esp if public trade co), slogans/campaigns, etc. @ #pubcon
@MollyCRyan
Molly C Ryan
"I love making ppl angry. When ppl get angry, they lose control, don't think rationally. They link to you & complain." @ #pubcon
@beebow
Lauren Litwinka
Problems with ranking locally? Ask "What am I not doing that my competitors ARE doing?" @ #pubcon
@AJutah
Andrew Johnson
Most essential work in information architecture is done before your menu labels are decided. Before keyword research is completed. #pubcon
@PrestonVanDyke
Preston Van Dyke
Social push: tweets have lifespan of 3-5 hours, stagger reweets, ask friends, real trusted account > 1,000 zombie accounts @ #pubcon
@kevgibbo
Kevin Gibbons
Fundamentals of SEO r still strong & social will never take away from that. Do Social on top of what you're already doing. #pubcon @
@dan_patterson
Dan Patterson
Don't listen to anyone saying that social media is about exposure & not sales. We wouldn't have social budget if we weren't selling. #pubcon
@scottcowley
Scott Cowley
Fix the cause not the symptom - online conversation about your company is basically free market research @ @ #pubcon
@taylorprestidge
Taylor Prestidge
Identify your "geek" clients and read their blog posts, etc. Complement them on it and they'll love you and probably mention you. #pubcon
@SEOMike
SEOMike
George says typical problems with organic entry pages: files with no nav, old pages, 404s, bad keyword/page combo. #pubcon
@janetdmiller
Janet DriscollMiller
Amen. Canonicalization won't fix bad SEO architecture RT @ Canonicalization is a hint... not an absolute via @ #pubcon
@davidcarrillo
David Carrillo
Longer, more mature page titles perform better. @ #seo #pubcon
@wanderama
Jeff Gregory
Too much crap content is like wearing cement shoes you are going to sink #pubcon
@joeyabna
Joey Abna
Look at your site's content performance ratio - what is the ratio btw all pgs indexed and the total number of organic landing pages?#Pubcon
@WeIncrease
Danis Fickewirth
Exact match anchor text is dead. Stop using it now! #pubcon "kiss of death"
@ZashBrown
Chelsi Brown
"You don't get, if you don't ask." Or a closed mouth doesn't get fed. #PubCon @ #repmgmt
@wrightimc
WrightIMC
See correlations in all data. Customer routines, time of day to likely convert, adjust accordingly @ #ppc #pubcon
@adeletiblier
Adele Tiblier
Continually blogging about a specific industry will enhance your rep & attract reporters to you as an expert source @ #pubcon
@MollyCRyan
Molly C Ryan
PR is all about positioning yourself as an expert. Social media gives us the ability to do that @ #pubcon
@JoelRobbins11
Joel Robbins
You think you have a good button? just double the size - you will be shocked... @ at #PubCon
@pascalfantou
Pascal Fantou
Myth: Ideas spread because they're good #pubcon
@Steve_Stiffler
Steve Stiffler
Google update: Freshness of content - impacted 33% of searches. Content is king again. #pubcon
@kaleidico
Kaleidico
Identify yourself authoritatively, then stop talking about yourself. #PubCon
@JNels08
Jessica Nelson
Who wants more traffic? *every hand goes up* Silence. You should want more money. @ #pubcon
@katemorris
Kate Morris
98% of Facebook fans view content through their Newsfeed. Focus on great content not fancy tabs on your page. @ #pubcon
@lookadoo
Dana Lookadoo
Greg Boser: "If the # of pages indexed is much > the number of pages driving organic traffic you have a problem." #pubcon RT @
@stonetemple
Eric Enge
Google is no longer "page focused" but "site focused." – Greg Boser #PubCon
@Areahouse40
Ashish Rai
“You do not want to go where search engines are, you want to go where search engines are going to be.” Matt Cutts #pubcon
@DavidAngotti
David Angotti
What's a cellphone? It's a computer you carry with you everywhere. @ #pubcon
@LukeAlley
Luke Alley
#pubcon Matt Cutts - you can have a small company succeed. Google-webmaster tools are an equalizer. @
@WeIncrease
Danis Fickewirth
The beautiful thing about the internet is that small business can compete & often outrank big brands if they're focused. #pubcon #keynote
@optimizethis
Keith Brown
If you're 1 of the 96% you download KWs and then BUY them from AdWords. Reverse engineer and get the query anyway. #pubcon @
@TonyVerre
Tony Verre
#pubcon It is much harder to fake natural than be natural. @
@lyena
lyena
A really good editorial link can go a long way says @ #pubcon.
@lindsaylorraine
Lindsay Childs
With personalized search results in Google, site rank becomes seriously complicated. #PubCon @
@kariebarrett
Karie Barrett
Top 5 shareable words: name of site, why, most, world, how. aka people want MORE than news headlines. @ #pubcon
@AJutah
Andrew Johnson
"Google is relating the brand to a person", so plan before rushing to create your Google+ page - @ #pubcon
@JohnWEllis
John W. Ellis
Paid & organic search are still top influencers, not social media, yet. -- @ #pubcon
Start your Infographics with quality idea. Make something of quality not quantity. @ #pubcon
@dhdoxey
Mr Doxey
You have to have a good, SEO-mature site before you target competitors with keyword search. #pubcon
@JNels08
Jessica Nelson
If you don't have revenue, don't worry about how many twitter followers you don't have. - @ #pubcon
@TimBiden
Tim Biden
Beyond every keyboard is a person. Treat them as such. #PubCon
@wrightimc
WrightIMC
a like = an opportunity to keep them interested. via @ #pubcon
@katebuckjr
Kate Buck Jr
Huge difference between being a businessman and a hustler. Businessmen think long term. Hustlers look for the quickest buck. #pubcon
@JoeyBLS
Joey Lax-Salinas
47% of people expect a better experience using a mobile app, than walking into a store. Focus on quality! #pubcon
@hanskaspersetz
Hans Kaspersetz
Informational queries take SEO CTR higher while comercial queries take PPC CTR higher. #SEOxPPC #Pubcon
@MarceloPerim
Marcelo Perim
For a search engine that few people care about, it would have been good if the speaker actually showed up for the Bing session #pubcon
@Go_Casey
Casey Bond
Let your performance guide your structural changes #pubcon @
@mikehernalsteen
Mike Hernalsteen
If you hear IPV6 from the IT dept., dual stacking is the way to go. Translation may add to page load times says @ #pubcon
@jessicabowman
jessicabowman
"More people have mobile phones than they do toothbrushes." ~ @ #pubcon @
@nerdgirlagogo
Jennifer Kelton
Avoid money imagery (or currency symbols) if you're asking for donations. #pubcon #brainfluence
Go with the flow and let your fb page reflect that @#pubcon
@JoelRobbins11
Joel Robbins
Clustered hosting is the best kind of shared hosting and can be way better than a VPS. @ #PubCon
@kariebarrett
Karie Barrett
"You're Information Architecture is like your floor plan." @ Without it you could end up with nothing. #PubCon
@CFlewellen
Cameron Flewellen
Fresh, regular content essential to any content marketing strategy #pubcon
@contentriche
Richard Eldridge 
Autoplacement sites with high CPAs: take them out of current ad group and put into a managed placements to try to lower CPA @ #pubcon
@michellemsem
Michelle Morgan
@ The pages that get tweets are not the pages that get links. --- Interesting! #pubcon
@BarryBirkett
Barry Birkett
Everyone should have goals on their google analytics to compare to @ #pubcon
@romanocog
Jen Romano Bergstrom
If you can't make your site worse then you're in trouble @ #pubcon
@mesimoniv
Mark Simon
Make sure that you're involved with every team so they all understand that SEO is important to what they do. Great advice at #pubcon
@JTPotts
Jason Potts
Google bowling, backlink sniping, hacking your site for robots.txt... Competition gets scandalous. #Pubcon
@WeIncrease
Danis Fickewirth
Today’s online newsroom is targeted to customers, prospects, industry analysts & search engines. - @ #pubcon
@lindsaylorraine
Lindsay Childs
When going after blogs to evangelize your brand, vet it: watch comments, followers, content, and social interaction for relevance. #pubcon
@JNels08
Jessica Nelson
You can write a resourceful, 800-word post and link out to 40 different sites - well worth it if it garners a ton of links. @ #pubcon
@scottcowley
Scott Cowley
Communities are largely built on characteristics companies choose - missed opp to take cues from community members -@ #pubcon
@ruthburr
Ruth Burr
@ Tweet of the Day "If you are not talking online today...you will be shouting at the wind tomorrow." #pubcon
@derekmcclain
DerekMcClain (D-Mac)
SEO for CMS driven Flash site - feed XML content from CMS to a div on page and then have flash read the div on the page to populate #PubCon
@Red_Mud_Rookie
Ralph du Plessis
Duplicate content is not a penalty. They’re not penalizing you, you’re just confusing the search engines.~ Kate Morris #pubcon
@websuccess
Janette Speyer
Use incompetence to YOUR ADVANTAGE -@ #pubcon
@MerryMorud
Merry Morud
'GWMT is awesome! If you aren't using Google WMT then you're stupid' @ #pubcon
@adeletiblier
Adele Tiblier
recovering from PANDA is not a simple architectural tweak or content or etc. No quick fix. It's a business-model fix #pubcon @
@TonyVerre
Tony Verre
Observation from interactive site reviews: everyone needs more focus on humanity and especially more video. #pubcon
@kyl33t
Kylee Wall
Jane's big tip: Take note of competitor's volume of links & links' DA, PA, PR - compete on those metrics , don't copy the tactic ! #pubcon
@beebow
Lauren Litwinka
Correlation is important, Google don't tell us the answers. Facebook shares currently top human engagement factor @ #pubcon
@kevgibbo
Kevin Gibbons
Googles extreme localization has turned my SERP into boring yellow pages @ #Pubcon
@Jonahstein
Jonah Stein
.@ - three elements of converting landing page: get attention, keep engaged, call them to action. #pubcon
@janetdmiller
Janet DriscollMiller
"Tell people you are what you want to be. Get respect for that." via @ #pubcon
@katebuckjr
Kate Buck Jr
Define community rules and expectations. @ #pubcon Yes, yes, yes!
Good info for older brands: Moving onsite or catalog customers and visitors onto social networks. #pubcon
@sassologist
janet stauble
"If you use squidoo, you are using a link wheel." @ #pubcon
@schachin
Kristine Schachinger
Start looking for questions people are asking about your topic, then create content that answers that question -@ #pubcon
@ruthburr
Ruth Burr
If your link velocity/anchor text profile doesn't match other/older sites in your industry you prob got it unnaturally -@ #pubcon

 

If you’re up for further reading of the sessions Search Engine Journal did an awesome job collecting  a mix of live blogging and recaps from a variety of sources including Outspoken Media, Aimclear, Bruce Clay and many others. If you’ve got a tidbit that wasn’t listed you thought was awesome we’d love to read about it in the comments!

Comments

  1. avatarKeith says:

    Awesome list. Miss it already!

    • I can only imagine, I was checking the #seschi stream and a lot of the speakers that were at pubcon vegas are there too. I can’t even begin to think what kind of traveling that must be like.

  2. avatarAnonymous says:

    Tip-top round up, my friend :) Wish you were there!

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